In this podcast episode, host Joel discusses the importance of creating a budget and strategy for video projects that align with your marketing goals. He emphasizes the need for a comprehensive conversation involving the entire marketing team to avoid wasting time and money. Joel shares a startling statistic that 68% of created content goes unused due to the failure of considering the complete cost of marketing collateral and plan implementation. He highlights key factors to consider when budgeting, such as defining goals, determining the strategy (whether it's a single high-budget commercial or multiple short videos), infrastructure costs, ad spend, and working backward to allocate resources effectively. Joel advises against overspending and encourages a gradual, well-planned approach for long-term success.