Business Storytelling for Leaders

Episode 2


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In this second episode of Business Storytelling for Leaders , Dr Sundararaman Chintamani elaborates on the different scenarios where business stories can be used , he also talks about the framework . Dr. Sundararaman then explains how the mapping of corporate core values is done against business stories and how to build the story matrix . He concludes with the sources of business stories .


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Business Storytelling for LeadersBy Dr Sundararaman Chintamani and Jaishree Kasturi