Email marketing is still the undisputed king of digital marketing. You own the audience, you're not renting it on social and it has the highest engagement rates of any channel.

I sat down with my friend, Ryan Glanzer, to talk email marketing. He's the Email Marketing Manager at Consumer Affairs. 

Some of the things we covered include:

• Email testing
• List hygiene
• Knowing your audience and building personas around psychographics
• Attribution
• Common mistakes beginners make
• Ryan's 7 D's - 7 skills remarkable email marketers or email teams should have
• Framework for hiring a killer email marketer or marketing team
• Dynamic email design
• Deployment: why it's more than just pressing send
• Deliverability
• The difference between newsletters and other email marketing
• Using email to turn challenging circumstances into positive opportunities

You can connect with Ryan here:

• LinkedIn
• Twitter (@rcglanzer)

You can connect with me, Travis, here:

• LinkedIn
• Twitter (@509marketer)

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

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