In this week's episode of the Product Lounge Podcast, we talk to the founder of luxury French flax linen brand, Bedtonic, Julie Ramsay, based in Perth, Western Australia.

Julie started her business four years ago. She leapt head first into her bed linen and lifestyle clothing product brand, with little or no hesitation.

Being 50 years old and - in her own words- being clueless about social media and PR, definitely did NOT hold her back. And just as well, because she's building a thriving business based on a beautiful product and some old fashioned values.

Here's just some of the takeaways from this week's Product Lounge podcast with Julie:

•How her childhood in regional New Zealand and the careers of her parents shaped the birth of Bed Tonic aged 50.

•How she found a maker that fit the values she wanted for her business, both in the sustainable and ethical making of her products and what she wanted her unique offering to be within the market

•What things she outsources and what she'll never let go of, as it's the secret sauce of her business

•How a willingness to take a leap, persist and most of all be herself have resulted in her punching above her weight in marketing and PR

•Which two books have been her compass for living life in her terms

And so much more!

If you love this episode, please share it with friends and subscribe. x Kura