After a volunteering trip to a war torn country, Gib Bulloch was inspired by the potential for business skills to help tackle tough social problems. In this episode we interview Gib to learn how he turned his idea into a multi-million dollar venture inside one of the world's largest consulting companies. How did he get employees to line up for a pay cuts to take on purpose driven projects? What did it take to sustain his initiative and how can you find purpose in the workplace without losing your sanity?