<p>There is quite a bit of work that goes into understanding your customer as well as your position in the market.  However this is just step 1.  Join us this week as we talk about how to develop your personas into comprehensive media plan.  </p>

There is quite a bit of work that goes into understanding your customer as well as your position in the market. However this is just step 1. Join us this week as we talk about how to develop your personas into comprehensive media plan.

<p>There is quite a bit of work that goes into understanding your customer as well as your position in the market.&nbsp; However this is just step 1.&nbsp; Join us this week as we talk about how to develop your personas into comprehensive media plan. &nbsp;</p>

Episode 2: From Audience Research & Persona Development  to Media Plan Creation (Episode 2 of 3 part series)

It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.

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It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller &amp; James Kravic as they dive into the latest trends across digital marketing &amp; paid media. Join weekly to find out what marketing strategies &amp; tactics are driving REAL results and revenue.

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Episode 2: From Audience Research & Persona Development to Media Plan Creation (Episode 2 of 3 part series)

Episode 2: From Audience Research & Persona Development to Media Plan Creation (Episode 2 of 3 part series)