What if cattle genetics were never meant to optimise beef - but to optimise ecosystems?

In this upcoming episode, we challenge the industrial breeding paradigm and introduce a new framework: ecological workload genetics. From Pleistocene savannas to carbon markets, we explore why the future of grazing belongs to animals selected by the land itself - not sale catalogues.

If you care about fertility, resilience, natural capital, and long-term ranch profitability, this conversation will change how you think about breeding forever.