Paul Wiefels, MD & Co-Founder, Chasm Group talks to The B Word about the challenges facing tech businesses today. The Go-To-Market strategies have become more complex for technology companies. The five key GTM elements (vision & strategy, category, offer, positioning and branding) are interrelated. If you look at one, you need to look at them all. Don't just tinker around the edges. Treat them all as key parts of how you bring your company to market.