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February 06, 2024Episode 2 - Guest Speaker Margot Cooke, Aline (formerly Sherpa)18 minutesPlayOptimising ConversionsIn this session with Margot we cover:The current occupancy situationImportance of sales velocity on driving revenue and profitabilityThe stigma in the UKThe complexities of selling in the retirement living and care sectorRe-thinkingAverage sales lifecycle durationsManaging the leads efficiently to convertThe key conversion metrics to focus onAssessing the customer journey to optimise itAligning sales and marketing...moreShareView all episodesBy Ali PowellFebruary 06, 2024Episode 2 - Guest Speaker Margot Cooke, Aline (formerly Sherpa)18 minutesPlayOptimising ConversionsIn this session with Margot we cover:The current occupancy situationImportance of sales velocity on driving revenue and profitabilityThe stigma in the UKThe complexities of selling in the retirement living and care sectorRe-thinkingAverage sales lifecycle durationsManaging the leads efficiently to convertThe key conversion metrics to focus onAssessing the customer journey to optimise itAligning sales and marketing...more
Optimising ConversionsIn this session with Margot we cover:The current occupancy situationImportance of sales velocity on driving revenue and profitabilityThe stigma in the UKThe complexities of selling in the retirement living and care sectorRe-thinkingAverage sales lifecycle durationsManaging the leads efficiently to convertThe key conversion metrics to focus onAssessing the customer journey to optimise itAligning sales and marketing
February 06, 2024Episode 2 - Guest Speaker Margot Cooke, Aline (formerly Sherpa)18 minutesPlayOptimising ConversionsIn this session with Margot we cover:The current occupancy situationImportance of sales velocity on driving revenue and profitabilityThe stigma in the UKThe complexities of selling in the retirement living and care sectorRe-thinkingAverage sales lifecycle durationsManaging the leads efficiently to convertThe key conversion metrics to focus onAssessing the customer journey to optimise itAligning sales and marketing...more
Optimising ConversionsIn this session with Margot we cover:The current occupancy situationImportance of sales velocity on driving revenue and profitabilityThe stigma in the UKThe complexities of selling in the retirement living and care sectorRe-thinkingAverage sales lifecycle durationsManaging the leads efficiently to convertThe key conversion metrics to focus onAssessing the customer journey to optimise itAligning sales and marketing