• This episode is being presented by Mike Bagwell of Enders Insurance and Hanna Schoenrock of WriteWell Services. Mike and Hanna are both members of the Lincolnton-Lincoln County Chamber of Commerce.  
• In this episode, Hanna will be talking about Social Media Marketing and the top 5 criteria for what constitutes valuable content for a Business Owner.  
• A few of the websites that were mentioned in this episode are listed below:
  • WriteWellServices.com
  • Enders Insurance
  • Lincolnton-Lincoln County Chamber of Commerce
  • Latitudes Bar and Grill Facebook Page

Within this episode, Hanna highlighted the # 1 Goal in Social Media Marketing & The Top 5 Criteria for What Constitutes Valuable Content

• The most common question I get from small business owners is: Does my business really need to market on social media? And the answer is this: If you are selling a product or service…YES!
• The #1 goal with social media marketing is this: brand yourself and develop an authentic relationship with your followers. (There are many other goals, of course: you want to enhance public relations, build a community of advocates, drive sales and leads, and so on, but BRANDING is the # 1 goal.)
• Branding yourself means to develop a unique professional identity and coherent message that sets you apart from others. And consistency is key. 
• It's important to be aware of the ever-changing nature of social media. One new interesting trend is that today’s consumer wants to know the people behind the product. And social media channels are changing their algorithms and making updates to reflect this trend. Facebook and Instagram are two of the top widely used channels, and they are both making major changes.
• The most important goal:  Provide VALUABLE content. Valuable content can be created (original content) OR curated (which is the memes and articles and so on that you find and decide to share with your audience).  So, what exactly is VALUABLE content? 

Here are the top 5 criteria that constitute VALUABLE CONTENT:

1. Useful – educational, informative, or entertaining.
2. Focused – relevant, timely, and meaningful to its target audience.
3. Clear and compelling – telling a story that people understand and respond to.
4. High quality – interesting, well-produced/written, grammatically correct, and with substance.
5. Genuine – written from the heart by people who care.

Finally, the social media rule of thirds prescribes a good mix of valuable content vs. promotional posts:

• one-third of your content should share ideas and stories
• one-third should involve personal interactions with your followers (show yourselves, your employees, your family, your pets—or just talk to them authentically or ask them questions)
• the remaining third can promote your business

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