This is an insightful chat with special guest, Peter Koltak; Chief of Staff to a U.S. Congressman and accomplished expert in political communications about how a campaign message evolves from a half-baked idea into a finished talking point.

We explore the concept of collective political mythologies within different segments of American culture.

Finally we examine the relationship between the message and the messenger; how candidates adapt or fail to adapt to their audiences and their own personality flaws.