Over the past decade, traditional original equipment manufacturers (OEMs) have struggled to adapt a digital mindset and techniques for their research and development in pursuit of a software-defined vision. Too often, progress stalls as inefficient, hardware-engineering-driven ways of working and outdated methods remain the status quo. But elsewhere in the market, challenger OEMs are proving very effectively just how to bring the vision of a software-defined vehicle to life.

In this episode, FFWD’s David Meszaros chats with Sebastian Werner, CEO at BinaryCore, and Florian Rohde, managing partner at iProcess LLC, to identify the key enablers used to achieve end-to-end automotive software excellence, not just in terms of cost savings, but also in revenue growth, accelerated innovation, improved teamwork, and faster time to market.