Angelique Plugge, Former Innovation Driver at ING talks about the crucial role innovation drivers play when it comes to driving the innovative culture. Why do innovation drivers need to support (senior) management and what role should management in general play when it comes to driving innovation? How can leaders recognise descriptors in the culture that are either helpful or unhelpful for innovation? During this episode, Angelique reflects on her experience from ING, as well as being a coach in our programme.