Welcome to the Location Insights Podcast
Guest Takeshi Yamamoto - Founder, Macagua
Focus: location marketing and solutions leveraging foot traffic / human movement data, with experience expanding and supporting location-data businesses in Japan and global markets.

Host Ryan Imaizumi - Global Marketing, unerry Inc
Note: the audio for this episode is created by handcrafted transcription from the original Japanese conversation and voiced with AI audio.

Have questions or like to be on the show drop us a mail: [email protected]

In this episode of the Location Insights Podcast, Ryan Imaizumi (unerry) sits down with Takeshi Yamamoto, founder of Macagua, to unpack how foot traffic / human movement data is being used for location marketing—from audience profiling and ad targeting to store strategy, real estate, and even finance. We also explore why adoption has differed between global markets and Japan.

What “foot traffic data” really is, and how it’s collected and organized at scale.

Topics covered include:

• How brands use real-world movement patterns to improve targeting, efficiency, and measurement
• Why combining online behavioral data + offline movement data can strengthen customer understanding
• Global examples: Australia (publisher use cases) and France/Paris (shift from paper flyers to digital targeting)
• Non-marketing use cases: store openings/closures, retail & real estate strategy, alternative data in finance
• Where AI may help next: moving from “insights” to actionable recommendations