According to Wirecutter, Tortuga produce “The Best Carry On Travel Bag.” Now, as Tortuga don’t ship to the UK, I became aware of them through Klaviyo which is a tool I’ve used on client sites to setup and run email marketing automations.

In this episode of the podcast I interview Tortuga’s Director of Marketing, Taylor Coil, who has been with the business for just over 4 years. While I initially set out to learn more about Tortuga’s email marketing automations, it quickly became apparent that I was missing a lot of value by looking at email marketing in isolation. With that in mind, Taylor and I got stuck into the details of Tortuga’s content marketing as well and I learned about how it ties in with their email marketing and how they aim to meet the customer wherever they are on their journey. Check out Tortuga’s range of backpacks

See how Tortuga blend their content marketing seamlessly into their email marketing flows

Check out Tortuga on Wirecutter

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