The Forest Landowners Podcast

Episode 2: Is the Timberland Business Model Broken?


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    In this special episode, we’re bringing you a panel discussion recorded live at the 2025 National Conference of Private Forest Landowners in Asheville, North Carolina on June 19, 2025.

    It’s one of the most talked-about panels of the event—and for good reason.

    The title? Is the Timberland Business Model Broken?
    Moderated by Pete Williams, this conversation dives headfirst into the economic realities facing private landowners today. With markets shifting, land prices rising, and carbon, solar, and biodiversity being tossed into the mix—how can landowners adapt?

    Our panelists bring a range of perspectives from carbon to seedling genetics, join
    • Max Nova, the CEO of Natural Capital Exchange, also known as NCX
    • Blake Stansell, President of Aurora Sustainable Lands,
    • and Jason Watson, Director of Sales and Marketing at ArborGen.

...more
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The Forest Landowners PodcastBy Forest Landowners