Great Minds Design Think Alike

Episode 2 - It always starts with who I am designing for


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Ulrich has an intense passion for design thinking and chats to us via a Zoom call for this episode. He is an experience designer at McKinsey and is the founder of Leftfield Lab. He shares his perspective on how creatives need to be more collaborative in working to solve problems, and the need to change corporate mindsets to accept creatives in the strategy decision making process.
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Great Minds Design Think AlikeBy Mack Media