Lisa Marshall—longtime Marysville leader, executive at North Main Motors, and co-founder of Eda’s Italian Ice—joins host Chad Hoffman to talk servant leadership, community impact, and why titles don’t matter when the trash needs taken out. Lisa shares how her family’s “where friends buy from friends” philosophy helps North Main Motors push past the “used car dealer” stigma through radical transparency and do-the-right-thing decisions. She also opens up about launching Eda’s (and the sweet story behind the name), the power of frontline teams, and what lobbying in D.C. taught her about speaking up for the “good players.” It’s a conversation about trust, humility, and building businesses that make a difference.