The brain’s innate nature keeps us safe, which is why we find convenience in our comfort zone. But lingering there for too long also means you are hindering, or even ignoring, many opportunities to grow. Darren CdeBaca invites everyone to seek out their full potential with two important acronyms: LIFT and DROP. He explains how going for a LIFT – Life Is A Transformation – is the sure way towards a better you, but only if you aim for bigger things. Otherwise, you are doomed to stay the way you are and DROP – Default Reaction Over Progress.