In our second episode, our founder, Manal Waqi, speaks with the sister trio, Aleena, Aleezeh and Naseeha Khan of CTZN Cosmetics. Innovative, on-trend and dynamic, the founders of this hugely popular beauty brand tell us how to stand out in a saturated market and the insider tips they wish they had known before launching.The CTZN founders realised that many of their friends of color felt underrepresented in industries such as beauty and fashion. The conversation then evolved when Aleena, Aleezeh and Naseeha noticed that the lack of diversity in the beauty industry spans way beyond skin tones - but also gender. The mission became clear to the founders: to truly be an inclusive makeup brand, CTZN Cosmetics needed to be genderless, catering to all skin tones. CTZN Cosmetics is also proudly 100% vegetarian, cruelty free, paraben free and talc free.Discover more about CTZN Cosmetics at https://bit.ly/3s6Ccfa.