GA4 is still a hot topic in the Digital Marketing world, despite it being 4 years since it first launched. At Webtrends Optimize we continue to support our clients as they try to understand why the numbers do not always match their expectations, but there is still a lot to unpick. In this episode we explore some of the reasons why your GA4 data might not match what you see in Webtrends Optimize (or in other platforms you use), and how you can dig into the data to identify or resolve the discrepancies.

This podcast episode is 100% AI generated based on this original Webtrends Optimize article.