Data Breakthroughs - Episode 2: When Teams Can't Agree on Customer Numbers

Real-world data problem solving in action! Philipp Loringhoven and host Lior Barak tackle a community-submitted challenge about conflicting metrics between marketing and sales teams.

Problem Category: Data Governance

Runtime: 43 minutes

The Challenge: Marketing and sales teams report significantly different customer acquisition numbers, causing meetings to focus on defending data rather than strategic planning.

The Solution: Establish clear metric ownership, create KPI definition libraries, and implement certified data layers to prevent conflicting sources.

Key Takeaways:

90% of data problems are communication problems, not technical issues

Management must enforce central numbers and pick battles wisely

Small companies should limit themselves to 5-8 core KPIs to avoid chaos

Guest: Philipp Loringhoven, Marketing Analytics & Data Strategy Specialist Connect: https://linkedin.com/in/philipploringhoven

Get Involved: Submit your data problem: https://forms.office.com/r/KUPaLPEZwM Become a guest: https://forms.office.com/r/Qy2riCHvT5 Join the conversation: #DataBreakthrough

Full show notes & visual diagrams:

https://cookingdata.substack.com/p/data-breakthroughs-episode-2-marketing-sales-alignment

https://www.figma.com/board/30ZlIDFsIwHnN7XJqJImj6/Philipp-Loringhoven?node-id=2024-444&t=FmOoiLmnMzpU9t3e-1

Disclaimer: This podcast is for inspiration and educational purposes. Solutions discussed are general approaches - adapt them to your specific context and constraints.

Music: "Calisson" courtesy of Riverside

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