Summary

In this episode of Beyond the Firewall, Erez Zevulunov interviews Carolina McCulloch, founder of Digital Arkitechs. They discuss the evolution of digital marketing, the unique value proposition of Carolina's firm, and the challenges businesses face in today's marketing landscape. The conversation covers strategies for small businesses, the impact of AI on marketing, the importance of video content, and budgeting for marketing efforts. Carolina emphasizes the need for businesses to adapt to changing marketing trends and to view marketing as an investment rather than an expense.

Takeaways

• Digital Arkitechs focuses on automation in marketing.
• Understanding the target market is crucial for success.
• AI tools are transforming the marketing landscape.
• Video content is essential for engaging audiences.
• Small businesses should prioritize a strong online presence.
• SEO and local search are vital for visibility.
• Marketing should be viewed as an investment, not an expense.
• Businesses need to adapt to changing marketing trends.
• Collaboration with marketing agencies can provide fresh perspectives.
• Content creation should be consistent and relevant.

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