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Episode 2: Master Your Visibility in a Noisy World
In this episode, Lori Young interviews Susan Barber about mastering visibility. They discuss Susan's journey from being a corporate IT director to a visibility coach, the importance of vulnerability and authenticity in building a personal brand, and overcoming imposter syndrome. Susan shares tips for increasing visibility, such as finding your strengths and starting there, practicing video in a safe space, and reframing visibility as sharing valuable information rather than bragging. They also explore the concept of personal brand and the importance of being consistent and genuine in your messaging.
Key Takeaways:
Mastering visibility is a cornerstone of any marketing plan and is essential for building a business or personal brand.
Vulnerability and authenticity are key in building a personal brand and connecting with others.
Overcoming imposter syndrome and self-doubt is crucial for increasing visibility and achieving success.
Start with your strengths when it comes to visibility and experiment with different forms of content, such as writing, video, or speaking.
Personal brand encompasses how others see you, your strengths, values, and what you want to be known for.
Visibility is a marathon, not a sprint, and requires consistency, intentionality, and a growth mindset.
About The Guest:
Susan M Barber, Author, Podcast Host, Former Fortune 500 IT Director, turned Certified Executive Coach helps business leaders to play bigger,increase their visibility and finally, shine a light on their leadership strengths so they can elevate their position in the workplace.
She brings 25+ years of business and leadership experience from Kraft Heinz to her coaching and consulting engagements. Her book and podcast, both called The Visibility Factor, are a part of her mission to help all leaders learn how to show their value and be seen for their true talent. Susan is married with three children and lives in the Chicago area.
Website - http://www.susanmbarber.com/
LinkedIn - https://www.linkedin.com/in/susanbarbercoaching/
Sue's current read The Magic - https://www.amazon.com/Magic-Secret-Rhonda-Byrne/dp/1451673442/ref=asc_df_1451673442?tag=bingshoppinga-20&linkCode=df0&hvadid=80745473649062&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=&hvtargid=pla-4584345020637657&psc=1
Connect with Lori (Your Host):
Follow us on Instagram - https://www.instagram.com/amazingobm
Follow the podcast on Instagram - https://www.instagram.com/boostingbusinessbreakthroughs/
Connect with us on YouTube - https://www.youtube.com/channel/UCiywHIJKiGOYJk0TBe3eYuQ
Subscribe to the weekly Coaches Marketing Scoop Newsletter - https://amazingobm.ck.page/395ad25a19
Learn more on LinkedIn - https://www.linkedin.com/in/amazingobm/
Are you ready for a business growth team to support your next level of growth?
While you might know me as the host of the Boosting Business Breakthroughs podcast, a big part of my work is helping coaches raise visibility and achieve business growth through effective marketing strategies. We specialize in content marketing, website development and launch management.
With a full support team, you can count on us to be your marketing partner that actually does all the work for you.
A marketing strategist to help you plan and create high level strategy.
A copywriter to write all your website content, social media, email sequences and more.
A website designer to knock out your sales pages, optin pages and even full websites.
A graphic designer to design all your eye-catching social graphics and marketing materials.
A social media manager to make sure all your blogs, social content and newsletters reach your prospects.
A launch manager to be your right-hand woman when you launch your offers.
We are your big sigh of relief, the answer to all your marketing prayers and ultimately, your partners in your success!
To learn more, visit us at www.amazingobm.com
View all episodes
By Lori YoungIn this episode, Lori Young interviews Susan Barber about mastering visibility. They discuss Susan's journey from being a corporate IT director to a visibility coach, the importance of vulnerability and authenticity in building a personal brand, and overcoming imposter syndrome. Susan shares tips for increasing visibility, such as finding your strengths and starting there, practicing video in a safe space, and reframing visibility as sharing valuable information rather than bragging. They also explore the concept of personal brand and the importance of being consistent and genuine in your messaging.
Key Takeaways:
Mastering visibility is a cornerstone of any marketing plan and is essential for building a business or personal brand.
Vulnerability and authenticity are key in building a personal brand and connecting with others.
Overcoming imposter syndrome and self-doubt is crucial for increasing visibility and achieving success.
Start with your strengths when it comes to visibility and experiment with different forms of content, such as writing, video, or speaking.
Personal brand encompasses how others see you, your strengths, values, and what you want to be known for.
Visibility is a marathon, not a sprint, and requires consistency, intentionality, and a growth mindset.
About The Guest:
Susan M Barber, Author, Podcast Host, Former Fortune 500 IT Director, turned Certified Executive Coach helps business leaders to play bigger,increase their visibility and finally, shine a light on their leadership strengths so they can elevate their position in the workplace.
She brings 25+ years of business and leadership experience from Kraft Heinz to her coaching and consulting engagements. Her book and podcast, both called The Visibility Factor, are a part of her mission to help all leaders learn how to show their value and be seen for their true talent. Susan is married with three children and lives in the Chicago area.
Website - http://www.susanmbarber.com/
LinkedIn - https://www.linkedin.com/in/susanbarbercoaching/
Sue's current read The Magic - https://www.amazon.com/Magic-Secret-Rhonda-Byrne/dp/1451673442/ref=asc_df_1451673442?tag=bingshoppinga-20&linkCode=df0&hvadid=80745473649062&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=&hvtargid=pla-4584345020637657&psc=1
Connect with Lori (Your Host):
Follow us on Instagram - https://www.instagram.com/amazingobm
Follow the podcast on Instagram - https://www.instagram.com/boostingbusinessbreakthroughs/
Connect with us on YouTube - https://www.youtube.com/channel/UCiywHIJKiGOYJk0TBe3eYuQ
Subscribe to the weekly Coaches Marketing Scoop Newsletter - https://amazingobm.ck.page/395ad25a19
Learn more on LinkedIn - https://www.linkedin.com/in/amazingobm/
Are you ready for a business growth team to support your next level of growth?
While you might know me as the host of the Boosting Business Breakthroughs podcast, a big part of my work is helping coaches raise visibility and achieve business growth through effective marketing strategies. We specialize in content marketing, website development and launch management.
With a full support team, you can count on us to be your marketing partner that actually does all the work for you.
A marketing strategist to help you plan and create high level strategy.
A copywriter to write all your website content, social media, email sequences and more.
A website designer to knock out your sales pages, optin pages and even full websites.
A graphic designer to design all your eye-catching social graphics and marketing materials.
A social media manager to make sure all your blogs, social content and newsletters reach your prospects.
A launch manager to be your right-hand woman when you launch your offers.
We are your big sigh of relief, the answer to all your marketing prayers and ultimately, your partners in your success!
To learn more, visit us at www.amazingobm.com