In Episode 2, Stephen and Phil talk about how the Canadian media landscape has changed in recent years and how this should inform your outreach to media.

This podcast is a supplement to the book Headliner, available now through FriesenPress, Amazon, and many other distributors.

https://books.friesenpress.com/store/title/119734000129646213/Phil-Gaudreau-and-Stephen-Heckbert-Headliner

In Episode 2, Stephen and Phil talk about how the Canadian media landscape has changed in recent years and how this should inform your outreach to media. This podcast is a supplement to the book Headliner, available now through FriesenPress, Amazon, and many other distributors. https://books.friesenpress.com/store/title/119734000129646213/Phil-Gaudreau-and-Stephen-Heckbert-Headliner

Episode 2: Media Landscape

Ask 100 different people about their opinion of the news these days and you might hear 100 different answers. The only certainty: everyone has an opinion.

At a time where the news industry is changing rapidly, and the pace of communication is accelerating, you may find it challenging to capture the media's attention when you need to. Headliner is for those of us who want to better understand, and be understood, through effective communication.

Pick up Headliner: The Book and tune in to the podcast for additional insights.

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Ask 100 different people about their opinion of the news these days and you might hear 100 different answers. The only certainty: everyone has an opinion. At a time where the news industry is changing rapidly, and the pace of communication is accelerating, you may find it challenging to capture the media's attention when you need to. Headliner is for those of us who want to better understand, and be understood, through effective communication. Pick up Headliner: The Book and tune in to the podcast for additional insights.

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Episode 2: Media Landscape

Episode 2: Media Landscape