In this episode, we are looking at our customers needs and how  we can understand them.  A need is the difference between the way things are and the way that they should be.  All businesses have them and will buy solutions to satisfy that need.

For a sales person to be successful, they have to be able to identify what those needs might be.  If they can identify these, then they can approach the customer to find out more and work towards providing a solution.  Identifying these needs is the most important thing that a sales person does.  If they get it right, they make sales.  Get it wrong and they lose sales and possibly worse!  

Learn more at www.hoolock-consulting.com