Time for Marketing

Episode 2 - Niki Vecsei Harrold - Case Study Transamerica


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Niki is the Director of Communities Strategy and Social Media at Transamerica. She presented at the Content marketing conference on how the company Transamerica used online Facebook testing with dark advertising to test all the changes in the companies brand. She tells us what they learned and how.

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Time for MarketingBy Peter Mesarec

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