The Visibility Vault Podcast

Episode 2: Not Everyone Buys the Same Way


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In this episode, I’m diving into why that happens and what to do about it. Because how people decide to buy is not the same for everyone. Some make fast decisions, others need more information or time to think, and once you understand that, everything you create (from posts to print) starts to work harder for you.

I’ll break down the four main buyer types you’ll come across everywhere, online, in person, and even in your inbox — and how to spot them quickly.You’ll learn how to:✨ recognise which type of client you naturally attract✨ speak to different buying styles without creating more work✨ and build confidence by tailoring your visibility to what really connects

This episode isn’t about doing more it’s about awareness.You might already be doing most of it without realising.

And before you move on with your day, here are three simple questions to sit with after you listen:

* Which type of client do you naturally attract, and could that be limiting who connects with you?

* What’s one way you can intentionally speak to a different type this week?

* And when someone walks away, what could you leave them with, a resource, a printed piece, or a follow-up, that keeps you front of mind?

⚡️ Free Visibility Checklist & Reset: Download here⚡️ Join the Visibility Vault Membership here

⚡️ Join the Email list here

⚡️ Follow me on Instagram: @theprintanddigital.va



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theprintanddigitalva.substack.com
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The Visibility Vault PodcastBy Claire Johnson