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Episode 2, Part 1: An Intro to Research-led Cybersecurity Marketing - with Peter Cohen and Matt Lewis
In this two-part episode, we discuss the good, the bad, and the factually incorrect of research-led marketing with Peter Cohen, MD of HolistiCyber UK, and Matt Lewis, Research Director of the NCC Group.
In Part 1, we explore best and worst examples of research-led marketing, most hated words, and our top resources for getting your head around this vast and complicated space.
In Part 2, we focus on the role and value of research in cybersecurity marketing, alongside practical tips on how to prioritise your research focus (especially if you have a limited budget) and integrate it into marketing campaigns.
Want to be a guest? Email [email protected].
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By Creative CovenantIn this two-part episode, we discuss the good, the bad, and the factually incorrect of research-led marketing with Peter Cohen, MD of HolistiCyber UK, and Matt Lewis, Research Director of the NCC Group.
In Part 1, we explore best and worst examples of research-led marketing, most hated words, and our top resources for getting your head around this vast and complicated space.
In Part 2, we focus on the role and value of research in cybersecurity marketing, alongside practical tips on how to prioritise your research focus (especially if you have a limited budget) and integrate it into marketing campaigns.
Want to be a guest? Email [email protected].