How do you prioritise research in your organisation? How is it best deployed, and when do you switch to the 'hard sell' (if ever)?

Research-led marketing is one of the most effective and compelling components of a successful sales cycle. But if you're a small marketing team without a massive budget (or a large team with limited resources), how do you chose and prioritise the research that will have the greatest appeal to your target audience? And how do you then implement that research into the marketing and sales cycle to greatest effect?

In Part 2 of this episode we're joined by special guests Peter Cohen, MD of HolistiCyber UK, and Matt Lewis, Research Director of the NCC Group. 

Missed Part 1? Listen now to discover best and worst examples of research-led marketing, most hated words, and our top resources for getting your head around this vast and complicated space.

Want to be a guest? Email [email protected].