In this episode of DIMPRP Podcast, Cara Caulkins , founder and president of Cara Caulkins Communications, talks with Vanessa about the evolution of relationships with influencers and media. Cara shares stories about food influencers in Austin, how she helps them maximize their reach, necessary tools every influencer should have, and the beauty of meeting “face-to-face” with digital clients. As someone who witnessed the rise of social media influencers, Cara talks about protecting the influencers' integrity when it comes to collaborating with brands and learning the balance of paid media and authentic posts.

Cara's Social Media: 

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Facebook: @CaraCaulkinsComm

Website: https://www.caracaulkins.com/ 

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Instagram: https://www.instagram.com/agencyabron/

Twitter: https://twitter.com/AgencyAbron

Website: https://agencyabron.com/