Here’s one of the biggest problems I see in business…

A job gets sold… but it’s sold wrong.

The price is too low.

The scope isn’t clear.

The expectations aren’t set.

And from that moment forward — everything starts breaking.

In this episode, we break down:

• Why discounting to win a job sets the wrong expectations

• The real reason salespeople lower their prices (and why it hurts everyone)

• The difference between a ROM and a real quote

• Why scope of work is the foundation of everything

• How bad pricing leads to change orders, lost margin, and frustrated customers

This isn’t about theory — this is real-world experience.

If you’ve ever dealt with:

• Jobs that spiral out of control

• Customers that push back on everything

• Or projects that somehow lose money

This episode will hit home.