Digital Leaders Dialogue Series by XPON

Episode 2 - Rahul Ashiya from Nine on Data, AI Hype, and 'SuperMarketers'


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Join host Tim Lillyman in this episode of the Digital Leaders Dialogue Series by XPON, featuring Rahul Ashiya, Senior Data Product Manager at Nine, Australia's largest locally owned media company. We explore the dynamic intersection of data, technology, and media through Rahul's unique journey, from his early days building Shopify stores and a pre-hype AI startup bringing books to life, to navigating the complexities of data product management at scale within Nine's publishing arm (including iconic brands like The Sydney Morning Herald and The Age).
Discover the practical realities of defining data products, managing a vast array of stakeholders (from newsrooms to marketing), and the critical importance of data quality foundations. Rahul shares candid insights on AI – moving beyond the buzzwords to discuss real-world value, potential pitfalls, and how it's reshaping roles like product management. Learn about Nine's strategic approach to AI and data, the challenges of enabling self-service analytics, and what truly excites him about the future of data-driven marketing and media.
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Digital Leaders Dialogue Series by XPONBy Tim Lillyman