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Episode #2: Re-evaluating the Marketing Efforts Post-IDFA with Kevin Bravo
In this episode, we discuss the changes that occurred post-IDFA and evaluate the impact on channel performances so far with Kevin Bravo, the founder of 2nd Potion.
(00:54) - Get to know Kevin Bravo
(01:58) - Summarizing the main changes after iOS 14.5
(06:08) - How users reacted to opt-in rates after ATT?
(08:48) - Evaluating the channel performances
(10:21) - Who's being impacted the most by IDFA changes?
Speakers:
Taha Karslı - [email protected]
Kevin Bravo - https://twitter.com/kevin_brv
Follow us on Social Media:
https://www.linkedin.com/company/mobile-action/
https://twitter.com/MobileAction
https://www.facebook.com/MobileAction
View all episodes
By MobileActionIn this episode, we discuss the changes that occurred post-IDFA and evaluate the impact on channel performances so far with Kevin Bravo, the founder of 2nd Potion.
(00:54) - Get to know Kevin Bravo
(01:58) - Summarizing the main changes after iOS 14.5
(06:08) - How users reacted to opt-in rates after ATT?
(08:48) - Evaluating the channel performances
(10:21) - Who's being impacted the most by IDFA changes?
Speakers:
Taha Karslı - [email protected]
Kevin Bravo - https://twitter.com/kevin_brv
Follow us on Social Media:
https://www.linkedin.com/company/mobile-action/
https://twitter.com/MobileAction
https://www.facebook.com/MobileAction