Blue Light Special Podcast

Episode 2: Retail Reality Check—Differentiate Your Product with Packaging

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Summary

In this episode, the hosts Christine Wright and Trevor Lewis discuss lessons learned from watching the Kansas City Chiefs’ season and Superbowl win, the importance of packaging for CPG brands wanting their product to stand out on shelf, and emerging trends in the retail industry. They also give shout outs to local brands and share their personal reflections. The episode concludes with Trevor’s “Memo to Myself” and Christine’s “I am” for the day plus a preview of the next episode.

Takeaways      

  • Packaging plays a crucial role in the success of a brand on the shelf.
  • Technology platforms like Shelfgram can provide valuable insights into brand performance and competition.
  • Local brands like Cherry Co. and Meat Mitch are making waves in Kansas City.
  • Emerging brands need to consider how their packaging will transition from online to brick-and-mortar stores.

    • Chapters

    00:00 Introduction

    01:13 Lessons from the Kansas City Chiefs

    08:49 Shout Outs: Cherry Co., Meat Mitch

    11:25 Trends: Packaging for Emerging Brands

    16:04 Lightning Round

    23:12 Conclusion: Trevor’s “Memo to Myself” and Christine’s “I am” for the day.

    Resources

    Shelfgram

    ⁠Nickle & Suede⁠

    Kilee Nickels on ⁠Instagram⁠ and ⁠LinkedIn⁠

    Cherry Co.

    Thalia Cherry on LinkedIn

    Meat Mitch

    Monday.com

    Exit 5 Podcast

    Refined Labs Podcast

    New Heights Show

    ...more
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