Floral Shop Podcast

Episode 2: Reviving a Floral Legacy

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Show Notes:

 

  • Christy shares the backstory of acquiring the Colonial House of Flowers, a shop with roots dating back to 1968, and the process of revitalizing the business
  • Learn about the pivotal decisions and strategies that played a role in modernizing the shop and adapting to contemporary floral industry standards
  • Insights into the transition from a traditional retail model to a design studio and the key revenue streams driving the business today
  • Christy discusses the importance of authentic branding and the role of social media and digital marketing in growing the floral business
  • The significance of workshops, collaboration with brands, and community involvement as growth levers for the business
  • The shift from a larger team to a more streamlined operation using independent contractors, focusing on the core aspects of the business
  • Christy reflects on the journey of personal and business growth, emphasizing authenticity, adaptability, and the joy of focusing on what truly matters
  • A fun and informative Q&A session with Christy, covering topics from floral design techniques to marketing strategies, providing both entertainment and educational value
    • This episode features an interview with:

     

    CHRISTY GRINER HULSEY

    Entrepreneur. #1 Florist in the South.

    Christy Halsey is the owner and principal designer of the Colonial House of Flowers in Atlanta, Georgia. Since taking over in 2011, Christy has modernized this shop, established in 1968, shifting its focus from traditional funeral arrangements to innovative design collaborations with major corporations and cultural institutions. Her business philosophy emphasizes authenticity and personal connection, which she believes are key to her success. 

    Christy is also an industry educator, known for her role as the Mayesh Design Star in 2017, where she produced instructional videos and workshops. Embracing the Japanese art of Ikebana, she values the beauty in imperfection. Recently, she’s streamlined her business to focus more on her passion for floral design and fostering relationships, demonstrating a commitment to personal fulfillment and professional excellence.

    Important Links and resources mentioned:

     

    The Flower Podcast: https://www.theflowerpodcast.com/christy-hulsey

    Slow Flowers Podcast with Debra Prinzing: https://www.slowflowerspodcast.com/tag/christy-hulsey/

    https://blog.mayesh.com/slow-flowers-podcast-feat-pat-dahlson-christy-hulsey

     Mornings With Mayesh: 

    https://www.youtube.com/watch?v=gHEGehRyPaU (around the 30 min mark)

    Diving Deeper:

     

    If you enjoyed this episode, unlock our free resource – Floral Business Outreach Organizer. It’s your next step to enhancing connections, expanding your reach, and growing your floral venture.

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    Floral Shop PodcastBy Ziv Raviv