In this episode, we are joined by Ryan Koral, founder of Tell Studios. This episode is a must-watch for business owners and entrepreneurs looking to harness the potential of video for business growth. Ryan explains the importance of using video to differentiate your brand and to connect with your customers. He shares insights on leveraging YouTube for discoverability, noting its status as the second-largest search engine. The conversation covers the pros and cons of embedding YouTube videos on business websites and explores alternative video hosting solutions to maintain brand integrity. Ryan emphasizes the significance of being consistent with video and the need to includes fresh, regularly updated video content. He also introduces his Smartphone Film Academy, and sheds light on the ability for anyone can create professional looking videos using their smartphones, even if they aren't a video pro.