What drives true leadership and lasting influence? In this episode of Inkshift, we dive into Simon Sinek’s transformative book, Start with Why, to explore why the most inspiring leaders and organisations start with a clear purpose, rather than just ‘what’ or ‘how.’ Discover how defining your ‘Why’ can foster loyalty, ignite passion, and lead to greater impact. Join us as we unpack the power of purpose and how you can harness it in your own career and projects