“Man up.”

“Don’t be soft.”

“Keep it together.”

Most men in their 40s were raised on these phrases. They were meant to toughen us up… but instead, they taught us to shut down.

In this episode, we dig into the unwritten rules that shaped how men were taught to handle emotion and why those same rules are now quietly breaking us.

We unpack:

• The price of bottling it all up
• Why silence is mistaken for strength
• The shame that keeps men from asking for help
• And what real strength looks like in today’s world

If you’ve ever felt like you’re not allowed to struggle, speak, or feel, this one’s for you.

You’re not weak. You’re not broken. You’re just unpractised.

And that can change.

If this resonated, send it to a man who needs to hear it.

This is how we rewrite the story, one honest word at a time.