In this conversation, Heather and Kristin discuss the importance of accessibility in the wine industry by relating a consumer’s journey in wine to Maslow’s Hierarchy of Needs. The discussion highlights the significance of understanding different consumer mindsets before they purchase or drink wine, and the necessity of communicating effectively with all wine lovers, from novices to enthusiasts.

Chapters

00:00 Understanding the Wine Journey

00:16 Maslow's Hierarchy of Wine Needs

10:16 Redefining Wine as an Everyday Beverage

11:36 The Language of Wine Marketing

20:08 Understanding Your Audience in Wine Marketing

23:51 Breaking the Rules of Wine Consumption

24:47 Celebrating Wine and Life's Moments

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