Make your SWOT analysis more than a tick-box exercise.

In this episode of Plan, Do, Grow, Christine Brown from Future Excel takes a fresh look at the classic SWOT tool and shows how it can actually drive better planning, sharper decision-making, and clearer priorities for your organisation.

You’ll learn how to:

• Set a clear focus for your SWOT

• Ask the right questions to dig deeper into each quadrant

• Involve the right people to capture diverse insights

• Spot useful connections between your strengths, weaknesses, opportunities and threats

• Use your SWOT to inform business planning, goal setting, and risk management

Whether you’re planning a new project, preparing a funding bid, or refreshing your organisational strategy, this episode gives you practical ways to bring your SWOT to life.

🎧 Listen in and take your analysis beyond the post-it notes.