In this episode, we dissect theories that help us work through the whys and wherefores of stanning talent. We lay out how your taste isn't just personal preference but socially structured.

1:00 What do we mean by "stan talent"?

3:25 Why we like what we like; introducing Pierre Bourdieu

6:27 What's the connection between Bourdieu and kpop?

10:40 SM the Performance, marketing "talent"

15:56 How company loyalty emerges

19:25 Isn't this too deterministic?

23:04 Hennion: taste is a performance

28:22 Who finds their way to kpop? The fluorescent heterogeneity of fandom

30:18 When structure pushes back - NU'EST vs. Seventeen

35:36 "You can't just go to an Italian restaurant and say I want bibimbap"

40:22 New launch structures also structure taste

41:09 Pepperoni pizza and hiphop

45:15 How do kpop artists understand hiphop? BTS's brand