The 60/30/10 Rule

Hosted by Vince Ventura and Justin Shoup

Goals

We typically recommend posting to social media 10 - 14 times per week.  How can you possibly think of that many things to say and share with your audience?  The 60/30/10 Rule will help you stay at the front of people's minds without spending all of your time creating content.

60/30/10 Rule can help

• Find new content to post without creating each post

• Engage with your customers
• Grow your audience
• Capitalize on other businesses' audiences
• Be seen as an expert
• Make your sales posts more effective

What is the 60/30/10 Rule

• 60% Engaging Content - Calendar and Social Library in SnapRetail
• 30% Shared Content - Other businesses and national Thought Leaders
• 10% Sales and Product information

How do I the 60/30/10 Rule?

• Use the Suggestions on the Calendar
• Share content from other local and national businesses
• Don’t oversell
• In a 10 post week - 6 Engagement, 3 Shared, 1 Sales/Product

 

Key points

• Keep it consistent
• Keep the content varied
• Boost wisely to maximize your effects
• Only boost earned media (shared) and sales posts