In Episode 2 of Turning Base, we talk about the “Clarity Tax” and how airports, FBOs, and aviation businesses lose opportunities simply because people can’t quickly figure out who they are, what they do, or why they should stop there instead of somewhere else.

When pilots are planning a trip, picking a fuel stop, or deciding where to land, those decisions are usually happening long before the airplane ever touches the runway.

We also get into Oshkosh trips, fuel stops, mobile flight planning, younger pilots, Google searches, and how pilots actually make decisions today.