<p>It's all too easy to assume how people will react to change. What we see as only positive could be interpreted differently. We're not mind readers, but we certainly need to think about those on the receiving end of an announcement of change. </p>

It's all too easy to assume how people will react to change. What we see as only positive could be interpreted differently. We're not mind readers, but we certainly need to think about those on the receiving end of an announcement of change.

<p>It's all too easy to assume how people will react to change. What we see as only positive could be interpreted differently. We're not mind readers, but we certainly need to think about those on the receiving end of an announcement of change.&nbsp;</p>

Episode 2 | The danger of false narratives

If change is the only constant, one of the things that needs to change about change is how we communicate it. In this show we'll talk about the role communication has to play in the often complex process of change and business transformation. And, spoiler alert, we'll be advocating an approach that leads with story.

Share Episode 2 | The danger of false narratives

Sign up to save your podcasts

Episode 2 | The danger of false narratives

Episode 2 | The danger of false narratives