Author, coach, leader and seasoned entrepreneur, Louise Nicolson takes us on a journey through her book The Entrepreneurial Myth.

Louise defines the “Entrepreneurial Myth” as the exaggerated, idealised misrepresentation of a business creator to promote widely - but false - beliefs about enterprise, to the detriment of the individual, their business and the community.

We are taken back to the ancient origins of entrepreneurship, picking up on psychology, sociology, economics, history and geography to where we are today. We are challenged to take another look at what entrepreneurship is today and what it could be with some courageous reflection.

Louise offers an alternative perspective, presenting us with her 'Real Business Manifesto'. She also offers an invitation to speak, reflect, connect, learn and persist in a movement to preserve the best of real entrepreneurial business.

Thanks for listening to The Crux Cast.

Contacts / links:

Louise Nicolson

Website: www.louisenicolson.com

Email: [email protected]

LinkedIn: Louise Nicolson

Twitter: @thousandthword

Buy Louise’s book: The Entrepreneurial Myth

The Crux Crew

Website: www.consultcrux.com

LinkedIn: Eric Doyle

LinkedIn: Crux

LinkedIn: Crux Cast

Twitter: @eric_crux