Bryghtpath Principal & CEO Bryan Strawser, along with Senior Consultant Jen Otremba, talk about the McDonald’s social media flap from this week, the need for companies to have a “radar screen” through a command center or social media monitoring center, and a bit about crisis management and crisis communications.

Show Notes / Links:

* McDonald’s twitter hack

* Bryghtpath – Crisis Management

* Bryghtpath – Crisis Communications

* Bryghtpath Case Study – Intelligence Center

* Bryghtpath Case Study – Crisis Frameworks

Episode Transcript

Bryan Strawser:

Hey there, it’s Bryan Strawser. I’m the Principal and CEO here at Bryghtpath, and with me is.

 

Jen Otremba:

I am Jen Otremba, and I am a senior consultant at Bryghtpath.

 

Bryan Strawser:

Jen just joined the company, I don’t know, it’s been about a month now.

 

Jen Otremba:

Yeah, about a month.

 

Bryan Strawser:

But Jen and I had previously worked together at our former employer where we have stolen her away to help our clients with a number of crisis management, business continuity areas. But why don’t you tell us a little bit about yourself.

 

Jen Otremba:

Yeah, I’m very excited to be here. Yeah, so prior to Bryghtpath I was with Target Corporation actually with Bryan. But I was there for about 10 years or so. I worked in crisis management and workplace violence prevention in my most current role, and my parallel career that I’ve had from that is I’ve been in the military for almost 20 years as well.

 

Bryan Strawser:

I was waiting for you to say that you had this hobby of flying Black Hawks, but it’s not really a hobby.

 

Jen Otremba:

Yeah, I do, I fly. I’m an instructor pilot for the Medevac company in Minnesota, flying Black Hawks as a part-time job.

 

Bryan Strawser:

So Jen and I are in, we’re in Boston today with a client. We’ve been here since Monday morning helping them with business continuity effort, and we’re recording this right before we head off to the airport to fly back home from one cold climate to another. But we were discussing right before we started the recording about what we were going to talk about today, and Jen suggested that we talk about something that happened this morning, which is the McDonald’s hacked Twitter account, allegedly.

 

Jen Otremba:

Yeah, it’s crazy.

 

Bryan Strawser:

So what happened, Jen? There’s a tweet from McDonald’s on their corporate Twitter account and it was probably not, well, certainly wasn’t intended to be sent out by McDonald’s. But what did the tweet say?

 

Jen Otremba:

Yeah, shall we read it? It says, “@realDonaldTrump You are actually a disgusting excuse of a President and we would love to have @BarackObama back. Also, you have tiny hands.”