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Episode 2 - The Utter Importance of Design in B2B Brand Building with John Brock
B2B brands are renowned for being dull and lifeless. If you're selling accountancy software or cyber security, who needs an attractive brand, right?
WRONG!
Good quality graphic design is at the heart of a strong B2B brand. It can not only help with standing out within the landscape of your competition, but help to convey your personality and in a more practical sense, help you to be remembered and recalled when it matters most.
Our guest, John Brock, is an incredibly talented graphic designer. He has deep knowledge and experience in the field of B2B design and gives insights into why design can help a brand to grow.
Graphic design can be your (not so secret) weapon. Check out this episode for a deep dive and better understand how to get an advantage.
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By Amir BazrafshanB2B brands are renowned for being dull and lifeless. If you're selling accountancy software or cyber security, who needs an attractive brand, right?
WRONG!
Good quality graphic design is at the heart of a strong B2B brand. It can not only help with standing out within the landscape of your competition, but help to convey your personality and in a more practical sense, help you to be remembered and recalled when it matters most.
Our guest, John Brock, is an incredibly talented graphic designer. He has deep knowledge and experience in the field of B2B design and gives insights into why design can help a brand to grow.
Graphic design can be your (not so secret) weapon. Check out this episode for a deep dive and better understand how to get an advantage.