The emergence of the 3rd platform, along with the drive of Digital Transformation, has created a number of complex issues for the channel in recent years. Business models are transforming, as traditional players are re-sculpting their approach to suit the new challenges that end users and vendors are facing across EMEA. Join Margaret Adam, Program director for Channels & Alliances at IDC, where she talks about the changing partner landscape, and the implications that are being felt across Europe.