Welcome to the Episode 2 of IP Obsessed, with the IP Duo, Michelle Ciotola, Trademark Attorney, and Tina Dorr, Ph.D., Patent Attorney, partners at Cantor Colburn LLP.  Tina asks Michelle questions she does not know the answers to about trademarks. Michelle dives into the spectrum of distinctiveness - from the fanciful, the arbitrary, the suggestive, the laudatory, the geographic, to the descriptive and the generic. We're looking at you, adidas, Crocs, Coppertone, Airbus, Staples, Park 'n Fly, Coke Zero, Blue Ribbon and more. And what happens if Tina Dorr wants to start selling doors on buildings.